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Tiêu đề:
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Soft Drinks - Vietnam
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Loại báo cáo:
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Phân tích ngành
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Nguồn:
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Euromonitor International
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Chi tiết:
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Ngày:
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31/03/2011
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Số trang:
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25
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Ngôn ngữ:
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Tiếng Anh
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Dạng tệp:
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Quy mô:
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163 Kb
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Báo cáo này hữu ích?
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(Có 0 bình chọn. Bạn phải đăng nhập để bình chọn.)
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Tóm tắt:
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Consumer concerns about calorie intake continued to rise due to the higher number of obesity cases and dental problems reported by the Ministry of Health in the media in the review period. As a result, local consumers paid more attention to healthier types such as RTD tea and fruit/vegetable juice. In 2010, these two categories enjoyed strong growth in total volume and value sales. RTD tea recorded the highest total volume growth in soft drinks in 2010 thanks to its healthy image and refreshing flavour. On the other hand, carbonates continued to register a decline in off-trade volume sales because consumers started to turn away from this product type in search of healthier options
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