|
Tiêu đề:
|
Spirits - Vietnam
|
|
Loại báo cáo:
|
Phân tích ngành
|
|
Nguồn:
|
Euromonitor International
|
|
Chi tiết:
|
|
Ngày:
|
30/03/2011
|
Số trang:
|
16
|
Ngôn ngữ:
|
Tiếng Anh
|
Dạng tệp:
|
|
Quy mô:
|
103 Kb
|
|
|
Báo cáo này hữu ích?
|
(Có 0 bình chọn. Bạn phải đăng nhập để bình chọn.)
|
|
|
|
|
Tóm tắt:
|
Hanoi Liquor JSC continued to lead shares in 2010 with an outstanding 72% share of total volume sales.
The company was one of the few local players that started to focus on branding and maintaining good quality for its products from the 1990s, which resulted in its strong position today. In 2010, it continued to
gain shares thanks to its positive brand image and affordable price, which helped it to capture the group of
consumers who were shifting from low-quality, home-brew vodka to better quality products.
|
|
|
|
|