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Tiêu đề:
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VIETNAM FOOD & DRINK REPORT Q1 2013
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Loại báo cáo:
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Tổng quan thị trường
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Nguồn:
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Business Monitor International Ltd.
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Chi tiết:
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Ngày:
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14/12/2012
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Số trang:
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112
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Ngôn ngữ:
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Tiếng Anh
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Dạng tệp:
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Quy mô:
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811 Kb
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Báo cáo này hữu ích?
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(Có 0 bình chọn. Bạn phải đăng nhập để bình chọn.)
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Tóm tắt:
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Despite the expected stuttering of the near-term consumer story in Vietnam, we remain optimistic about the country’s longer-term commercial potential. Our view is based on factors such as the country’s favourable demographic profile, with under-30s accounting for half of total population, and the immaturity of food, drink and mass grocery retail sectors. Added to that, urban consumers in particular are increasingly receptive to marketing and promotional initiatives, with premiumisation thus expected to remain one of the key drivers of consumer spending.
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